Throughout my semester taking the Strategic Communications Campaigns course at the Hubbard School of Journalism and Mass Communication - University of Minnesota, my team and I dedicated countless hours to researching, brainstorming, collaborating, and executing a comprehensive media and communications strategy.

On the final day of the course, we had the incredible opportunity to present our semester-long integrated marketing campaign for the brand, Alo Yoga.

Alo Yoga Integrated Marketing Campaign Book

Click on the campaign book to the left, or the link below to view our work. It will take you to a file in Google Drive.