A marketing, communications and consulting agency that chases greatness and produces results for clients in the food, agriculture and companion animal care industries.
I chose to work at Curious Plot because it perfectly blends my passion for marketing with my lifelong connection to agriculture and food systems. Growing up on a farm and watching my grandpa continue to farm today shaped my appreciation for these industries and the people behind them. Curious Plot’s commitment to chasing greatness and delivering real results for clients in food, agriculture, and companion animal care allows me to turn that passion into meaningful work that supports industries I truly care about.
Internship (June–Aug. 2025):
As a Content + Copywriting Intern at Curious Plot, I elevated client brands by delivering high-impact writing across social media, articles, and ad copy. I boosted engagement by shaping creative direction and writing social content for social media accounts like @Mazuri and @CuriousPlot (on Instagram), produced compelling articles by interviewing subject matter experts and researching industry topics, and strengthened campaigns by bringing fresh ideas and innovative perspectives. I also increased ad effectiveness by crafting catchy headlines and copy for billboards, e-newsletters, and other platforms.
Contract Role (Aug. 2025–Present):
As a Digital Specialist Contractor, I manage digital campaigns and implement Urchin Tracking Modules (UTMs) to track performance and optimize results. I analyze publisher metrics — including engagement, impressions, CTR, CTOR, and reach — to improve campaign effectiveness and drive data-informed decisions for clients. I update marketing dashboards by uploading data from numerous platforms, including TikTok, StackAdapt, Pinterest, iHeart, and more, to allow the client to see a digestible and visually appealing dashboard to base decisions around.

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Capstone Project

This summer, I worked alongside four other interns on a capstone project at Curious Plot for the California Avocado Commission, where we developed a large-scale consumer activation designed to make a splash at the start of California Avocado season. Our initiative focused on generating buzz, sparking consumer excitement, and creating meaningful conversations around the brand. Together, we aimed to increase awareness of California Avocados’ unique benefits and seasonality in order to drive engagement, grow loyalty, increase consumption, and clearly differentiate California Avocados in a competitive marketplace. This project brought together collaborative strategy, audience insights, and creative storytelling to deliver a bold, insight-driven activation rooted in measurable impact.

Client Work

Here are some of the client work I’ve worked on at Curious Plot, where I’ve helped elevate client brands through strategic copywriting, content creation, and digital campaign execution. Each project reflects my passion for storytelling, data-driven marketing, and delivering meaningful results across the food, agriculture, and companion animal care industries!

Client
Mazuri

Year
June - August 2025

Client
Curious Plot

Year
June - August 2025

Clients

Below is a small selection from the many clients I’ve worked with at Curious Plot across agriculture, food, and companion animal care, where I supported brands through strategic copywriting, content creation, and digital campaign execution; all rooted in storytelling, data-driven marketing, and meaningful results.