What is the CVM and the VMC?
The College of Veterinary Medicine (CVM) affects the lives of animals and people every day through education, research, service, and outreach programs.
The Veterinary Medical Center (VMC) is the most advanced, full-service referral
care center for large and small animals in Minnesota.
What I Did There:
As Social Media Coordinator for the University of Minnesota College of Veterinary Medicine and Veterinary Medical Center, I developed and managed engaging social media content that increased Instagram followings by 8.9% (@umnvmc) and 4.2% (@umncvm). I strengthened community engagement by collaborating with veterinarians, pet owners, and subject-matter experts, while maintaining strong brand consistency through strategic content planning and scheduling in Hootsuite. Additionally, I managed timelines and deliverables to ensure smooth communication and positive stakeholder relationships.
Why This Role?
As a communications and advertising major, this UMN social media role was a perfect fit and directly connected to my passion for agriculture and animal care. Collaborating with veterinarians, researchers, and pet owners, I translated complex science into engaging content that supported companion animal care and broader agricultural impact, strengthening my interest in purpose-driven storytelling for animal and agriculture-focused clients.
CVM Social Media Post Examples
Below are some of my past Instagram pieces for @umncvm, created for audiences including prospective and current veterinary students, faculty, researchers, animal health professionals, and the broader agricultural and veterinary community.
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@umncvm : The Antimicrobial Resistance and Stewardship Initiative has developed a guided template for companion animal clinics to create an antimicrobial stewardship plan that fits their clinics' needs (arsi.umn.edu/AStemplate). The research team will be hosting a workshop at the Minnesota Veterinary Medical Association (@mn.vma) annual conference on January 29, from 1:30 PM – 4:30 PM, utilizing this resource. Jumpstart antimicrobial stewardship with a tailor-made plan for your clinic and improve patient outcomes, client satisfaction, and antibiotic prescribing. Registration is open on the MVMA website! (conf.mvma.org)
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@umncvm : TRIVIA NIGHT!!! 🎉 On December 10th, from 6-9 p.m., SAVMA x Alumni is hosting an exciting night of fundraising for travel grants! It will be held at Surly Brewing Co. in Minneapolis. Play with up to 8 people per team, for $70 per student team, or $120 per non-student team. Play for two drink tickets, prizes, and more! Email the SAVMA fundraising chair, Heather Kim, at kim01849@umn.edu for any questions. 🙌🏼
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@umncvm : Veterinary professionals, instructors, and students will gather May 21-23 for the Iverson Bell Summit to celebrate diversity, equity, and inclusion efforts and achievements in the field and build momentum for even greater change. Conference registration is open until May 7 and discounted hotel reservations at the conference site are available until April 26. Highlights of this year’s Iverson Bell Summit include inspiring keynote speakers, 14 general and breakout sessions, and an awards ceremony honoring those making an impact in this space. Register today to attend!
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@umncvm : Come see us at the State Fair at the Masonic Cancer Center's Goldy vs. Cancer event in the Driven 2 Discover building from 9 a.m. to 2 p.m. on Friday, August 23rd. Our very own Dr. Jaime Modiano and team of faculty, staff and students will be there with free resources, fun goodies and games, and opportunities to connect with our doctors and scientists! #UMNCancer
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@umncvm : TODAY ONLY: Are you looking for a job at a mission-driven organization? The College of Veterinary Medicine is at the University of Minnesota Diversity Career Fair, held at the McNamara Alumni Center today from 10:00 a.m. - 3:00 p.m. Stop over if you want to hear more job info! z.umn.edu/DiversityCareerFair
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@umncvm : There are only a few hours left to have your gift doubled! On this Give to the Max Day, join the thousands of Minnesotans donating generously to causes they love with a gift to CVM students in support of scholarships! This year, you can have your giving amplified thanks to a $5,000 match provided by the University of Minnesota Foundation. This match ends in at midnight tonight! Your investment in the future of veterinary medicine strengthens our academic community, provides financial relief, and encourages students to pursue their passion for serving animals, people, and society and reach their most cherished goals. Give now with the link in our bio or at z.umn.edu/CVM_GTMD2023! Pictured: Students from the Class of 2023 celebrate receiving their white coats.
VMC Social Media Post Examples
Below are some of my past Instagram pieces for @umnvmc, created for audiences including pet owners, veterinary professionals, students, and the broader animal health community.
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@umnvmc : Today, we celebrate the loyal companions who greet us with tail wags, make us smile and laugh, and fill us with unconditional love. It's World Dog Day! Dogs can make our lives better in lots of ways. Try to spend time doing something new with your dog today, or give some belly rubs! 🐕🦺
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@umnvmc : You know what day it is! It's #PetTipTuesday! This one is about preparing for summer. Make sure you test out your travel carriers, walking harnesses, and collars. Also, check with your local vet to ensure their tags and vaccines are up-to-date, and consider getting a microchip that has an up-to-date registration. Lastly, prepare for more energy from your pets when walking outside! 🌞
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@umnvmc : Join us for a free informational webinar at 6:00 p.m. (CT) on March 10 that dives into the UMN Animal Cancer Care program’s Lymphoma Risk Assessment (LyRA) study. z.umn.edu/a9ni Lymphoma is one of the most common cancers diagnosed in dogs. Researchers of the ACCR and Research program are testing new methods of identifying dogs at a higher risk of developing lymphoma. In so doing, the team’s goal is to also develop interventions that will reduce such risk and delay, or ideally prevent the disease from happening altogether. 🐶
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@umnvmc : Did you know that Thursday, November 21 is Give to the Max Day? Give to the Max Day is established as Minnesota's annual giving holiday and an opportunity for you to show your support for the causes and communities you love, including the Veterinary Medical Center! Nearly 16,000 animals are cared for at our hospitals each year, and our ability to provide high-quality and develop cutting-edge treatment is made possible in part by generous gifts of all sizes from people who want to make a difference. Help us kick off our campaign by making your gift early to help expand the possibilities of our lifesaving work and improve our patients' lives. Any donation counts toward our goal, no matter the amount! #GTMD24 #umngive z.umn.edu/VMC_GTMD2024
